By Far, the most common question we get is "what color should I use for..."
Visibility and Target Species are an excellent place to start, but of course there are a myriad of variables that will affect the decision. We've put together a basic color chart (see left) to help simplify the dizzying decision of color selection.
A few things to remember when it comes to Target Species:
Crappie and Panfish are known to attack fluorescents, especially Chartreuse or Pink.
Saugeye/Walleye: 'Eyes see Greens, Yellows, and Reds best. Don't be afraid to try baits with Pink, Orange, or Chartreuse, even in clear water. This species also has the ability to detect even small amounts of light, so flashy baits are great choices.
Bass: Bass see a full spectrum of color, just as we do. More natural colors tend to be the better choice when targeting Bass. If you're targeting Smallmouth, however, be sure to keep a selection of Fishing Lures that have at least some Chartreuse elements.
With these basic guidelines, we hope you have a good jump start to filling your tackle box with confidence. Tight Lines!